The demand for eco-living property is rising as millennials seek homes that balance modern convenience with sustainability. As environmental concerns grow, younger buyers are prioritizing energy efficiency, smart home features, and green building materials. Developers are responding by integrating eco-friendly elements into new housing projects, making sustainable living more accessible and attractive.
Why Millennials Prefer Eco Living Property
Millennials are increasingly drawn to sustainable housing due to its long-term benefits. They want homes that are not only stylish and functional but also contribute to environmental preservation. The shift toward green homes is fueled by rising awareness of climate change and the desire to reduce carbon footprints.
“The implementation of eco-friendly concepts has become a unique attraction for millennials who seek comfortable, modern, and affordable homes,” said Tri Atmodjo, Associate Director of Marketing at Cinity, in a statement on Saturday, February 22, 2025 as reported by Tribunnews.com.
Key Features of Modern Sustainable Homes
Contemporary eco-living properties incorporate several key features to promote energy efficiency and sustainability. Among the most popular elements are:
- Smart home technology, including automated lighting, smart thermostats, and energy-efficient appliances.
- Renewable energy sources like solar power and rainwater harvesting technologies.
- Eco-friendly construction materials such as recycled wood, sustainable insulation, and non-toxic paints.
- Open-space design to maximize natural light and airflow, reducing reliance on artificial lighting and air conditioning.
“Designs that utilize natural lighting and optimal air circulation not only reduce electricity consumption but also create a healthier living environment,” Atmodjo added.
The Growth of Eco Living Property Market in 2025
Developers are actively incorporating sustainability principles into new housing projects to meet increasing demand. Government initiatives supporting green building practices and incentives for energy-efficient homes are also driving market growth.
According to the Home Lifestyle WGSN 2025 report, the eco-friendly housing sector is set to expand significantly in 2025, with more homebuyers prioritizing sustainable living options. “With advancements in technology and support from the property sector, sustainable housing trends will continue to grow, making property not just a place to live but also a future-proof investment,” Atmodjo concluded.
Best Locations for Eco-Friendly Housing in Indonesia
Several locations in Indonesia are emerging as prime spots for eco-living developments:
- Bali – Known for its eco-conscious communities and sustainable villas.
- Cikarang – Rapidly growing as a hub for green urban living with integrated smart infrastructure.
- Jakarta suburbs – Areas like BSD City and Sentul are leading the way in eco-friendly housing projects.
- Other cities – Bandung, Yogyakarta, and Surabaya are also seeing increased investment in sustainable housing.
Cikarang International City (Cinity), a 500-hectare township in Cikarang, is one example of a development prioritizing sustainability. “Cinity offers a balance of modern conveniences and environmental responsibility,” said Atmodjo. The township includes greenbelts, energy-efficient homes, and smart facilities, making it an attractive option for millennials.
Is Eco Living Property a Good Investment?
Beyond environmental benefits, eco-living properties present strong investment potential. With increasing demand, these homes often have higher resale values and attract buyers looking for long-term sustainability.
Energy-efficient designs help homeowners save on electricity and water bills, making them cost-effective in the long run. “Sustainable housing is not just about protecting the environment—it’s also a smart financial decision,” said Atmodjo. As urban centers continue to grow, green real estate will likely remain a valuable asset.
Sustainable Homes For a Greener Future
As eco-living property becomes more mainstream, millennials are driving demand for sustainable, energy-efficient homes. Developers are responding with innovative housing solutions that integrate smart technology and green design. With government support and market trends favoring sustainability, investing in an eco-friendly home is a step toward a greener future.
Source: tribunews.com, Investor.id
Image: Getty Images