Today, Southeast Asians are the most engaged mobile Internet users in the world and Indonesia is leading the way!
Infographic from e-Conomy SEA 2109 Report – Google, Temasek and Bain & Company showing how Indonesia’s Internet economy is broken down. GMV means Gross Merchandise Value.
There are 360-million Internet users in the region and 90-percent of them connect to the Internet mainly through their mobile phones.
The report suggests Indonesia’s Internet economy has an average growth rate of 49-percent a year, the fastest in Southeast Asia and on track to cross the USD 130 billion mark by 2025.
Infographic from e-Conomy SEA 2109 Report – Google, Temasek and Bain & Company comparing Indonesia’s Internet economy compared to other Southeast Asian countries. GMV means Gross Merchandise Value.
There is a strong connection with this and economic growth in the region, which has averaged 5-percent a year for the last five years and has exceeded the global growth average by approximately 2-percentage points over the past decade.
So, how do businesses make the most of this digital paradigm shift?
By telling stories! Companies are switching their focus from acquiring new customers to driving engagement.
If you’re interested in developing content to make the most of Indonesia’s digital momentum get in touch with us at firstname.lastname@example.org